"Sais TV presents: SAIS" is a multimedia project that explores the building of a personal brand in the modern world. The proliferation of social media has resulted in many individuals abandoning their personalities and replacing them with an entity. While having a separate identity on social media is nothing new, the advent of mobile portals into this world has blurred the lines on what is real and what is simply an act as people connect with their "followers" for more frequent and longer durations of time.